Gender Dimension in Media and Communication Studies: Main Concepts and Illustrations in Mass Mediated Texts

Maria Pilar Rodriguez, Lisa Cucklanz

Abstract

This article defends the notion that incorporation of the gender dimension in all Communication
and Media studies is highly desirable because of its contribution to the study of
ideology, ethics, and balance in media. The first part of the article explores the main reasons
for the need of such transversal integration of gender studies in university curricula, especially
in the field of Communication and Media Studies and indicates the main concepts that
should be part of undergraduate degrees that include these areas. The second part of the
article provides an illustration of the pervasive presence of gender bias in mass mediated
texts including mainstream news stories and television programs. The exposition of insights
related to gender stereotypes and biases in these two areas are intended as illustrative examples
that point to the range and significance of scholarship on gender and communication/
media more generally.

Keywords

género, medios de comunicación, estereotipo, prejuicio, ideología, noticias, televisión, España, ética, educación

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