MARFIL-CARMONA, Rafael; HERGUETA COVACHO, Elisa; VILLALONGA GÓMEZ, Cristina. The Relational Factor as a strategic element in marketing communications. Anàlisi, [S. l.], n. 52, p. 33–46, 2015. DOI: 10.7238/a.v0i52.2392. Disponível em: https://analisi.cat/article/view/n52-marfil-hergueta-villalonga. Acesso em: 2 apr. 2025.