Mass literature, the marks of globalization in national cultures

Vanina Papalini

Abstract

The globalization process sets out many questions around a potential culture standardisation. The case of publishing market is not an exception; it follows the patters provided by cultural industries. The aim of this article is to explore the case of mass literature and its flows, describing
the best-seller book as a merchandise. In order to identify the mainstreams in this field, we examine and compare books sales recorded during 2008 in four Latin American countries –Argentina, Chile, Colombia and Mexico–. We also analyze reader’s preferences in terms of author’s nationality and literary genre. These variables will enable to consider the influence
of local cultures and the power of globalization process indicated by the presence of transnational
formats and foreign authors.

Keywords

mass literature; globalization; national cultures; publishing market; literary genres; Latin America

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