The austerity Chancellor: Angela Merkel’s image construction in La Vanguardia

Authors

  • Miriam Suárez Romero Interuniversity PhD in Communication. University of Seville.
  • Lorena R. Romero Domínguez Lecturer at University of Sevilla

Abstract

The Spanish perception of German Chancellor Angela Merkel has undergone a qualitative change. Negative evaluations have increased as we approach the present, due to her increasing role in the national sphere because of her leadership in the European Union. Taking these facts as a starting point, this article notes the influence of a major national newspaper (La Vanguardia) in the media construction of this de facto leader. Linking with sociological surveys, we check the media influence in the formation of perceptions through the analysis of the opinion pieces published during the last three German federal elections, in 2005, 2009 and 2013. The formal, stylistic and content aspects are taken into account in the analysis of the opinion pieces, always taking mass media as key players in the formation of judgments. In this sense, we analyze the evolution of an increasingly unfavorable tendency toward a political figure dubbed by media as “the cold owner of Europe”.

Keywords

public opinion, Angela Merkel, media, La Vanguardia.

References

BARDIN, L. (2002). El análisis de contenido. Madrid: Akal. 3a. ed.

BERNAYS, E. (2005). Propaganda. New York: Ig.

GARCÍA JIMÉNEZ, L. (2007). Teoría de la comunicación en España: un mapa sobre el territorio de nuestra investigación (1980-2006). Madrid: Tecnos.

HUICI MÓDENES, A. (1996). Estrategias de la persuasión: Mito y propaganda política. Sevilla: Alfar.

KRIPPENDORFF, K. (1990). Metodología de análisis de contenido: teoría y práctica. Barcelona: Paidós.

LIPPMANN, W. (2003). La opinión pública. Madrid: Cuadernos de Langre.

LÓPEZ-ESCOBAR, E. y LLAMAS, J.P. (1996). “Agenda-setting: investigaciones sobre el primero y el segundo nivel”. Comunicación y sociedad [en línea]. Vol. IX, núm. 1 y 2, pág. 9-15. [Fecha de consulta: 15/12/2014]. Disponible en: < http://dspace.unav.es/dspace/handle /10171/8573>.

LOZANO RENDÓN, J.C. (2007). Teoría e investigación de la comunicación de masas. México: Pearson Educación. 2a. ed.

MAAREK, P.J. (2009). Marketing político y comunicación: claves para una buena información política. Barcelona: Paidós.

MARTÍN SALGADO, L. (2003). Marketing político: arte y ciencia de la persuasión en democracia. Barcelona: Paidós.

MAYNTZ, R., HOLM, K., y HÜBNER, P. (1993). Introducción a los métodos de la sociología empírica. Madrid: Alianza.

MONZÓN, C. (2006). Opinión pública, comunicación y política. Madrid: Tecnos.

NOELLE-NEUMANN, E. (2011). La espiral del silencio: opinión pública, nuestra piel social. Barcelona: Paidós.

TRANSATLANTIC TRENDS (2013). Informe de resultados [Internet]. Obtenido el 10 de enero de 2015 de Transatlantic Trends: <http://trends.gmfus.org/files/2013/09/TT-2013-Key-findings-17-09-13-spanish.pdf>.

TREJO DELARBRE, R. (2000). “El imperio del marketing político”. América latina hoy: Revista de ciencias sociales. Núm. 25, pág. 15-22.

ZAMORA MEDINA, R. (coord.) (2009). El candidato marca: cómo gestionar la imagen del líder político. Madrid: Fragua.

Author Biographies

Miriam Suárez Romero, Interuniversity PhD in Communication. University of Seville.

Interuniversity PhD Program in Communication from the University of Seville, has a degree in Journalism and a Masters in Institutional and Political Communication. Member of the Democ-Media Research (media, political communication and democracy in the European Union).

Lorena R. Romero Domínguez, Lecturer at University of Sevilla

PhD and Bachelor of Journalism, University of Seville. Member of the Democ-Media Research (media, political communication and democracy in the European Union) and scientific societies such as ULEPICC-Spain, America Social Communication Society and Association of Historians of Communication. Specializing in the media situation in Germany, he has collaborated with the Austrian Academy of Science in the book Medienstrukturen und Medienperformanz. He has been visiting professor at the following universities: Humboldt University of Berlin, Universität Konstanz, Cardiff University, Johannes Gutenberg-Universität Mainz and Ostfalia Universität.

Published

15-06-2015

Downloads

Download data is not yet available.