«Tenim un Ondas i molta ansietat». Estratègies de compromís i parasocialitat del pòdcast Estirando el chicle
Resum
S’analitza el pòdcast audiovisual Estirando el chicle com a cas d’èxit parant esment en la connexió del programa amb les seves audiències socials per conèixer si existeixen elements de parasocialitat. S’empra el mètode de l’estudi de cas amb un disseny mixt que combina l’anàlisi del discurs i l’anàlisi de contingut per conèixer: 1) les estratègies discursives utilitzades per les creadores buscant un efecte de coorientació amb l’audiència i 2) si el fandom expressa a Youtube l’existència de parasocialitat. Els resultats mostren que les presentadores fan servir cinc estratègies per ser percebudes com a autèntiques i connectar amb les audiències: l’autorevelació, el subgènere narratiu «després de l’escena», la visibilitat de la salut mental, el rebuig al discurs aspiracional dels influencers i la simulació d’interacció. Quant als indicis de parasocialitat en el fandom, es va trobar que el 63,8% dels comentaris es dirigeix a les presentadores amb familiaritat, el 14,4% dels textos expressa una afectivitat pròpia del grup primari i les gratificacions que reconeixen obtenir del pòdcast són entreteniment (46,5%), pertinença a la comunitat (18,9%), autoexpressió (11%), identificació (4,7%) i la millora d’algun aspecte de la seva vida (4,7%).
Paraules clau
PSI, PSR, relacions públiques, podcàsting, fandom, YouTubeReferències
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Drets d'autor (c) 2023 Lucía Caro Castaño, Lourdes Gallardo Hurtado
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