Sui Generis. Representaciones de género en la publicidad televisiva Italiana
Resumen
El artículo presenta los resultados de un análisis de contenido de 815 anuncios publicitarios italianos y una investigación cualitativa sobre algunos estudios de casos.El estudio tiene como objetivo determinar el nivel de asignación del sexo en la publicidad italiana y tratar de encontrar algunos cambios en las representaciones de género.
Mientras que el análisis de contenido confirma la perpetuación de los estereotipos de edad en los anuncios italianos, la investigación cualitativa revela una transgresión tímida de los roles de género tradicionales.
Palabras clave
Género, Publicidad, Representación, representaciones de roles, la televisión italianaCitas
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