Bibliometric analysis and network mapping of the scientific literature on the influence of public relations on well-being and happiness



Managing employees’ happiness and well-being as a business strategy offers positive outcomes for companies, as has been widely studied in the scientific literature. In the field of public relations, published studies address these benefits for individuals and collectively, both for the employees themselves (Pérez, 2020) and for the organisation for which they work, whether intangible or tangible (Castro-Martínez and Díaz-Morilla, 2020; Sidney et al., 2017). However, the function of promoting a good working environment is not always attended to in the workplace, nor is it always exclusive to a specific area (Bowen, 2008). In addition to a systematic documentary review, the Web of Science database is used for a bibliometric study and network mapping of the scientific literature, from which articles are extracted for analysis using different bibliographic searches. Based on the information obtained, VOSviewer software is used for the analysis of bibliometric networks by authorship, citation and co-occurrence of keywords in scientific publications. The number of articles published on the management of happiness and wellbeing in organisations as part of their public relations has increased significantly over the last decade, although there has been a notable change in this growth since 2021. According to the research, corporate social responsibility programmes are increasingly considering these aspects as part of their organisational strategy, and departments such as human resources are taking on a greater role in generating a good working environment. This study provides an overview of the international production of scientific publications on the subject of happiness management and organisational well-being from the point of view of public relations. It shows the evolution of scientific activity in terms of the number of works published by area of knowledge and the current trends in terms of authorship, subject matter and repercussion in the scientific field.


public relations, happiness, well-being, organizations, bibliometric


ACED TOLEDANO, C. (2013). “Web 2.0: the origin of the word that has changed the way we understand public relations”. In: Representing PR: Images, identities and innovations. Barcelona International PR Conference, 1-12.

ACOSTA, H., CRUZ-ORTIZ, V., SALANOVA, M. and LLORENS, S. (2015). “Organizaciones saludables: Analizando su significado desde el Modelo HERO”. Revista de Psicología Social, 30 (2), 323-350.

ALBORS-ALONSO, M. and PARICIO-ESTEBAN, P. (2016). “La comunicación de la prevención de salud en los programas de responsabilidad social corporativa de empresas farmacéuticas implantadas en España. El caso de Novartis, Roche, Sanofi, Grifols”. Revista Internacional de Relaciones Públicas, VI (11), 47-72.

ÁLVAREZ-NOBELL, A. and MUÑIZ-VELÁZQUEZ, J. A. (2013). “Felicidad y desarrollo de la cultura en las organizaciones, un enfoque psicosocial”. Revista de Comunicación, 12 (1).

AVERY, E. (2010). “The role of source and the factors audiences rely on in evaluating credibility of health information”. Public Relations Review, 36 (1), 81-83.

BALLESTEROS-RICAURTE, J. A., AVENDAÑO-FERNÁNDEZ, E., GONZÁLEZ-AMARILLO, A. M. and GRANADOS-COMBA, A. (2021). “Mapeo científico en la búsqueda de información. Caso de estudio: enfermedades infecciosas en bovinos”. Revista Científica, 42 (3), 265-275.

BARBEITO-VELOSO, M. L. and PERONA-PÁEZ, J. J. (2019). “Comunicación organizacional en clave sonora: el caso de Blink, los podcasts de BBVA”. El Profesional de la Información, 28 (5).

BEAU, P. (2019). “Un nouveau gestionnaire: le «responsable du bonheur”. Gestion, 44 (2), 34-37.

BERMAN, M. and LOGSDON, J. M. (2011). “Business obligations for human rights: any progress from rhetoric to practice?”. Proceedings of the International Association for Business and Society, 22, 189-201.

BOWEN, S.A. (2008). “A State of Neglect: Public Relations as ‘Corporate Conscience’ or Ethics Counsel”. Journal of Public Relations Research, 20 (3), 271-296.

BROWN, T. (2008). “Design Thinking”. Harvard Business Review, 86 (6), 84-92, 141.

CABEZA-RAMÍREZ, L. J., SÁNCHEZ-CAÑIZARES, S. and FUENTES-GARCÍA, F. (2017). “Entrepreneurship as a dynamic field of study: A bibliometric analysis of research output. Tourism & Management Studies, 13 (3), 59-71.

CANEL, M. J. (2012). “Communicating strategically in the face of terrorism: The Spanish government’s response to the 2004 Madrid bombing attacks”. Public Relations Review, 38 (2), 214-222.

CASSAR, V. and BUTTIGIEG, S. C. (2015). “Psychological contract breach, organizational justice and emotional well-being”. Personnel Review, 44 (2), 217-235.

CASTRO-MARTÍNEZ, A. and DÍAZ-MORILLA, P. (2020). “Internal communication and happiness and wellbeing management in Spanish companies”. El Profesional de la Información, 29 (3).

CHEN, C. (2017). “Science Mapping: A Systematic Review of the Literature”. Journal of Data and Information Science, 2 (2), 1-40.

CLAEYS, A. S. and CAUBERGHE, V. (2012). “Crisis response and crisis timing strategies, two sides of the same coin”. Public Relations Review, 38 (1), 83-88.

CUENCA-FONTBONA, J. and VERAZZI, L. (2018). Guía fundamental de la comunicación interna (1st ed.). Barcelona: Editorial UOC.

D’ALMEIDA, N. and LIBAERT, T. (2018). La communication interne des entreprises. Malakoff: Dunod.

DE BUSSY, N. and KELLY, L. (2010). “Stakeholders, politics and power: Towards an un-derstanding of stakeholder identification and salience in government”. Journal of Communication Management, 14 (4), 289-305.

DE LAS HERAS-PEDROSA, C., JAMBRINO-MALDONADO, C., RANDO-CUETO, D. and IGLESIAS-SÁNCHEZ, P. P. (2022). “COVID-19 Study of Scientific Articles in Health Com-munication: A Science Mapping Analysis in Web of Science”. International Journal of Environmental Research and Public Health, 19 (3), 1705.

DÍAZ-SOLOAGA, P. (2019). “The role of communication in organizational culture. Is there a pattern in Spanish fashion companies?”. El Profesional de la Información, 28 (5).

ECKERT, S., SOPORY, P., DAY, A., WILKINS, L., PADGETT, D., NOVAK, J., NOYES, J., ALLEN, T., ALEXANDER, N., VANDERFORD, M. and GAMHEWAGE, G. (2018). “Health-Related Disaster Communication and Social Media: Mixed-Method Systematic Review”. Health Communication, 33 (12), 1389-1400.

FALAGAS, M. E., PITSOUNI, E. I., MALIETZIS, G. A. and PAPPAS, G. (2008). “Comparison of PubMed, Scopus, Web of Science, and Google Scholar: strengths and weaknesses”. FASEB journal: official publication of the Federation of American Societies for Experimental Biology, 22 (2), 338-342.

FISHER, C. (2010). “Happiness at work”. International Journal of Management Reviews, 12 (4), 384-412.

GARCÍA-UCEDA, E. (2016). “Gestión estratégica de la comunicación interna. Un caso de red informal en una organización educativa”. Opción, 32 (7), 684-706.

GÓMEZ, L., JACOBY, E., IBARRA, L., LUCUMÍ, D., HERNANDEZ, A., PARRA, D., FLORINDO, A. and HALLAL, P. (2011). “Sponsorship of physical activity programs by the sweetened beverages industry: public health or public relations?”. Rev Saude Publica, 45 (2), 423-427.

HEGE, A., LEMKE, M. K., APOSTOLOPOULOS, Y. and SÖNMEZ, S. (2018). “Occupational health disparities among U.S. long-haul truck drivers: the influence of work organization and sleep on cardiovascular and metabolic disease risk”. PLoS One, 13 (11), e0207322.

HUETTERMAN, H. and BRUCH, H. (2019). “Mutual Gains? Health-Related HRM, Collective Well-Being and Organizational Performance”. Journal of Management Studies.

JAMBRINO-MALDONADO, C., RANDO-CUETO, D., NÚÑEZ-SÁNCHEZ, J. M., IGLESIAS-SÁNCHEZ, P. P. and DE LAS HERAS-PEDROSA, C. (2022). “Bibliometric Analysis of International Scientific Production on the Management of Happiness and Well-Being in Organizations”. Social Sciences, 11, 272.

LIU, J. S., HO, M. H. and LU, L.Y. (2017). “Recent Themes in Social Networking Service Research”. PLoS One, 12 (1), e0170293.

MARTÍNEZ, M. A., HERRERA, M., CONTRERAS, E., RUÍZ, A. and HERRERA-VIEDMA, E. (2015). “Characterizing highly cited papers in Social Work through H-Classics”. Scientometrics, 102 (2), 1713-1729.

MICKEY, T. J. (1997). “A postmodern view of public relations: Sign and reality”. Public Relations Review, 23 (3), 271-284.

NINAUS, K., DIEHL, S., TERLUTTER, R., CHAN, K. and HUANG, A. (2015). “Benefits and stressors – Perceived effects of ICT use on employee health and work stress: An exploratory study from Austria and Hong Kong”. International Journal of Qualitative Studies on Health and Well-being, 10, Article 28838.

NÚÑEZ-SÁNCHEZ, J., GÓMEZ-CHACÓN, R. and JAMBRINO-MALDONADO, C. (2021). “Digital Tools for Adapting Corporate Wellness Programmes to the New Situation Caused by COVID-19: A Case Study”. In: SAÑUDO CORRALES, B. and GARCÍA-FERNÁNDEZ, J. (Eds). Innovation in Physical Activity and Sport. Tapasconference 2020. Lecture Notes in Bioengineering. Springer, Cham.

OBSERVATORIO DE COMUNICACIÓN INTERNA (2021). Date consulted: 8th April 2022. Retrieved from:

O’NEIL, J. (2007). “The link between strong public relationships and donor support”. Public Relations Review, 33 (1), 99-102.

ORDEIX, E. and DUARTE, J. (2009). “From Public Diplomacy to Corporate Diplomacy: Increasing Corporation’s Legitimacy and Influence”. American Behavioral Scientist, 53 (4), 549-564.

PAGE, K. M. and VELLA-BRODRICK, D. A. (2009). “The ‘What’, ‘Why’ and ‘How’ of Employee Well-Being: A New Model”. Social Indicators Research, 90, 441-458.

PÉREZ, K. (2020). “Back to childhood: non-verbal reading and making sense in workplace technology companies”. Revista Internacional de Relaciones Públicas, X (20), 201-222.

POLLARD, C. M., MILLER, M. R., DALY, A. M., CROUCHLEY, K. E., O’DONOGHUE, K. J., LANG, A. J. and BINNS, C. W. (2008). “Increasing fruit and vegetable consumption: suc-cess of the Western Australian Go for 2&5 campaign”. Public Health Nutrition, 11 (3), 314-320.

PLAISANCE, P. (2016). “Media Ethics Theorizing, Reoriented: A Shift in Focus for Individual-Level Analyses: Media Ethics Theorizing, Reoriented”. Journal of Communication, 66 (3), 454-474.

RANDO-CUETO, D., NÚÑEZ-SÁNCHEZ, J. M., JAMBRINO-MALDONADO, C., DE LAS HERAS-PEDROSA, C. and IGLESIAS-SÁNCHEZ, P. (2022a). “La gestión organizacional de la felicidad y el bienestar en la literatura científica”. In: RAVINA-RIPOLL, R. (Coord.) (2022). El Happiness Management. Valencia: Tirant lo Blanch.

RANDO-CUETO, D., JAMBRINO-MALDONADO, C., IGLESIAS-SÁNCHEZ, P. P. and DE LAS HERAS-PEDROSA, C. (2022b). “Trends and Evolution of Research on Women’s Entrepreneurship and Communication in the Scientific Literature”. Journal Media, 3 (4), 665-681.

SÁNCHEZ-NÚÑEZ, P., DE LAS HERAS-PEDROSA, C. and PELÁEZ, J. I. (2020). “Opinion Mining and Sentiment Analysis in Marketing Communications: A Science Mapping Analysis in Web of Science (1998–2018)”. Social Sciences, 9 (3), 23.

SCIENCEDIRECT. Retrieved from: Date consulted: 8th April 2022.

SHREWSBURY, V. A., O’CONNOR, J., STEINBECK, K. S., LEE, A., HILL, A. J., KOHN, M. R., SHAH, S., THORVALDSEN, S. and BAUER, L. A. (2009). “A randomised controlled trial of a community-based healthy lifestyle program for overweight and obese adolescents: the Loozit®study protocol”. BMC Public Health, 9, 119.

SHOCK, C., SHOCK, M., SHOCK, C. and REITZ, S. (2016). “Writing Scientific Journal Manuscripts in English”. HortScience, 51 (4).

SIDNEY, J. A., JONES, A., COBERLEY, C., POPE, J. E. and WELLS, A. (2017). “The well-being valuation model: a method for monetizing the nonmarket good of individual well-being”. Health services & outcomes research methodology, 17 (1), 84-100.

STEPHENS, K. K. and MALONE, P. C. (2009). “If the Organizations Won’t Give Us Infor-mation…: The Use of Multiple New Media for Crisis Technical Translation and Dialogue”. Journal of Public Relations Research, 2 (2), 229-239.

TEIXEIRA, S., CARDOSO, P. and PIMENTA, N. (2015). “A Newsletter no Contexto das Relações Públicas e da Comunicação Digital: o sector dos serviços de saúde e bem estar em Portugal”. International Journal of Marketing, Communication and New Media, 3 (5).

VALLEJO-CORREA, P., MONSALVE-PULIDO, J. and TABARES-BETANCUR, M. (2021). “A systematic mapping review of context-aware analysis and its approach to mobile learning and ubiquitous learning processes”. Computer Science Review, 39, e100335.

VAN ECK, N. J. and WALTMAN, L. (2010). “Software Survey: VOSviewer, a Computer Program for Bibliometric Mapping”. Scientometrics, 84, 523-538.

VUJNOVIC, M. and KRUCKEBERG, D. (2005). “Imperative for an Arab model of public relations as a framework for diplomatic, corporate and nongovernmental organization relationships”. Public Relations Review, 31 (1), 338-343.

WILSON, A., COVENEY, J., HENDERSON, J., MEYER, S., CALNAN, M., CARAHER, M., WEBB, T., ELLIOTT, A. and WARD, P. (2013). “Trust makers, breakers and brokers: building trust in the Australian food system”. BMC Public Health, 13, 229.

WORLD’S BEST WORKPLACES (2021). Great Places to Work. Retrieved from: Date consulted: 8th April 2022.




Download data is not yet available.