Participación ciudadana en distritos culturales y creativos: ciudadanía e imagen de marca

Jennifer García Carrizo

doi:10.5565/rev/analisi.3819

Citizen participation in cultural and creative districts: citizenship and brand image

Authors

Jennifer García Carrizo Universidad Rey Juan Carlos https://orcid.org/0000-0002-0264-1931

Abstract

This research analyses the role of citizen participation in cultural and creative districts. The main objective is to examine strategies for promoting effective citizen engagement and understanding its impact on brand image and community identity. The methodology includes a longitudinal study (2016-2024) combining participant observations and in-depth interviews in three UK districts: Digbeth (Birmingham), St. George’s Cultural Quarter (Leicester) and Ouseburn Valley (Newcastle). The findings highlight that participatory strategies should be gradual, inclusive, and focused on empowering citizens, transforming them into key stakeholders. Effective governance, a shared vision, and consideration of emotional ties to urban spaces are fundamental to fostering collaboration and ensuring the socio-economic sustainability of cultural districts. By integrating community participation, these spaces enhance their brand image and catalyse broader social changes.

Keywords

citizen participation, cultural districts, urban regeneration, band image, community empowerment, sustainability

References

ÁLVAREZ, I. y BIURRUN, A. (2022). «La digitalización como baza de recuperación pospandemia». ICE, 924. https://doi.org/10.32796/ice.2022.924.7357 DOI: https://doi.org/10.32796/ice.2022.924.7357

ANTHONY, B. (2024). «The Role of Community Engagement in Urban Innovation Towards the Co-Creation of Smart Sustainable Cities». Journal of the Knowledge Economy, 15, 1592-1624. https://doi.org/10.1007/s13132-023-01176-1 DOI: https://doi.org/10.1007/s13132-023-01176-1

BAETEN, G. (2004). «Inner city misery». City, 8(2), 235-241. DOI: https://doi.org/10.1080/1360481042000242184

BAILEY, C.; MILES, S. y STARK, P. (2004). «Culture-led urban regeneration and revitalisation of identities». International Journal of Cultural Policy, 10(1), 47-65. https://doi.org/10.1080/1028663042000212328 DOI: https://doi.org/10.1080/1028663042000212328

BARBER, A. y PAREJA, M. (2010). «Leadership challenges in the inner city». Policy Studies, 31(4), 393-411. https://doi.org/10.1080/01442871003723309 DOI: https://doi.org/10.1080/01442871003723309

BELLOSO, J. C.; QUINTANAS, A.; RUEDA, V.; ELLIS, A.; FEREY, J. y TASHEVA, E. (2017). Branding Cultural Districts and Destinations. Recuperado de www.gcdn.net/product/branding-cultural-districts-and-destinations [Fecha de consulta: 29/11/2024].

BENÍTEZ, L. (2022). Ciudades en transformación. Universitat de Barcelona. Recuperado de https://hdl.handle.net/2445/193324

BEZRUKOVA, N.; HUK, L.; CHMIL, H.; VERBIVSKA, L.; KOMCHATNYKH, O. y KOZLOVSKYI, Y. (2022). «Digitalization as a trend of modern development of the world economy». WSEAS Transactions on Environment and Development, 18, 120-129. https://doi.org/10.37394/232015.2022.18.13 DOI: https://doi.org/10.37394/232015.2022.18.13

BOOKCHIN, M. (1995). From Urbanization to Cities. Londres: Cassell.

BORSEKOVÁ, K.; VITÁLIŠOVÁ, K. y BITUŠÍKOVÁ, A. (2023). Participatory governance and models in culture and cultural tourism. INCULTUM. https://doi.org/10.24040/2023.9788055720838 DOI: https://doi.org/10.24040/2023.9788055720838

BRIAN, W. H. (2007). «Community Engagement». Australian Journal of Political Science, 42(3), 441-454. https://doi.org/10.1080/10361140701513570 DOI: https://doi.org/10.1080/10361140701513570

BURTON, P.; GOODLAD, R.; ABBOTT, J.; CROFT, J.; HASTINGS, A.; MACDONALD, G. y SLATER, T. (2004). What works in community involvement in area-based initiatives? Londres: The Home Office. Recuperado de www.homeoffice.gov.uk/rds/pdfs04/rdsolr5304.pdf

CONSTANTINESCU, M.; ORÎNDARU, A.; CĂESCU, Ș.-C. y PACHIȚANU, A. (2019). «Sustainable Development of Urban Green Areas for Quality of Life Improvement». Sustainability, 11(18), art. 4868. https://doi.org/10.3390/su11184868 DOI: https://doi.org/10.3390/su11184868

CONSULT DIGBETH (2019). Página web oficial. Recuperado de www.consultdigbeth.co.uk [Fecha de consulta: 12/11/2019].

COY, D.; MALEKPOUR, S.; SAERI, A. K. y DARGAVILLE, R. (2021). «Rethinking community empowerment in the energy transformation». Energy Research & Social Science, 72, art. 101871. https://doi.org/10.1016/j.erss.2020.101871 DOI: https://doi.org/10.1016/j.erss.2020.101871

DASZKIEWICZ, M. (2021). «Towards an Inclusive Approach to City Marketing Communication». En: KHALID, S. (ed.). Education Excellence and Innovation Management. Recuperado de wir.ue.wroc.pl/info/article/WUT47d5928398314486a3d1058f6fb211f8

DIGBETH COMMUNITY GARDEN (2024). Página web oficial. Recuperado de www.digbethcommunitygarden.wordpress.com [Fecha de consulta: 20/11/2024].

DOUGLASS, M. y FRIEDMANN, J. (1998). Cities for citizens. Nueva York: Wiley.

ENSSLE, F. y KABISCH, N. (2020). «Urban green spaces for the social interaction, health and well-being of older people». Environmental Science & Policy, 109, 36-44. https://doi.org/10.1016/j.envsci.2020.04.008 DOI: https://doi.org/10.1016/j.envsci.2020.04.008

ESICHAIKUL, R. y CHANSAWANG, R. (2022). «Community participation in heritage tourism management». International Journal of Tourism Cities, 8(4), 897-911. https://doi.org/10.1108/IJTC-03-2021-0035 DOI: https://doi.org/10.1108/IJTC-03-2021-0035

EUROCITIES (2011). A Shared Vision on City Branding in Europe. Recuperado de nws.eurocities.eu/MediaShell/media/EUROCITIES_Brochure_FINAL_web_19Nov10-SMUL_10638.pdf [Fecha de consulta: 12/11/2024].

EVANS, G. (2009). «Creative cities, creative spaces and urban policy». Urban Studies, 46(5-6), 1003-1040. https://doi.org/10.1177/0042098009103853 DOI: https://doi.org/10.1177/0042098009103853

GARCÍA CARRIZO, J. (2021a). Citybranding: Fundamentos y aplicaciones de marca en espacios culturales y creativos. Madrid: Fragua.

GARCÍA CARRIZO, J. (2021b). «El caso del Digbeth y su respuesta al Covid-19». En: SIERRA, J. y ANTÓN, M. (coords.). De la polis a la urbe a través de miradas interdisciplinares. Madrid: McGraw Hill.

GARCÍA CARRIZO, J. (2021c). «Comunicación digital ante la crisis del Covid-19 en distritos culturales y creativos». En: SÁNCHEZ-GEY, N.; CÁRDENAS-RICA, M. L. (coords.). La comunicación a la vanguardia. Madrid: Fragua. Recuperado de hdl.handle.net/20.500.14352/8870

GLASER, B. y STRAUSS, A. (1967). The Discovery of Grounded Theory. Chicago: Aldine.

GONZÁLEZ, S.; MOULAERT, F. y MARTINELLI, F. (2010). «How to analyse social innovation at the local level?». En: MOULAERT, F.; MARTINELLI, F.; SWYNGEDOUW, E. y GONZÁLEZ, S. (eds.). Can neighbourhoods save the city? Abingdon: Routledge. DOI: https://doi.org/10.4324/9780203849132

GUO, J.; LIU, N.; WU, Y. y ZHANG, C. (2021). «Why do citizens participate on government social media accounts during crises?». Information & Management, 58(1), art. 103286. https://doi.org/10.1016/j.im.2020.103286 DOI: https://doi.org/10.1016/j.im.2020.103286

HANKINSON, G. (2009). «Managing destinations brands». Journal of Marketing Management, 25(1-2), 97-115. https://doi.org/10.1362/026725709X410052 DOI: https://doi.org/10.1362/026725709X410052

HARVEY, D. (1989). The Condition of Postmodernity. Oxford: Blackwell.

HE, A. J. y MA, L. (2020). «Citizen Participation, Perceived Public Service Performance, and Trust in Government». Public Performance & Management Review, 44(3), 471-493. https://doi.org/10.1080/15309576.2020.1780138 DOI: https://doi.org/10.1080/15309576.2020.1780138

HOUGHTON, J. P. y STEVENS, A. (2011). «City Branding and Stakeholder Engagement». En: DINNIE, K. (ed.). City Branding. Londres: Palgrave, 45-53. https://doi.org/10.1057/9780230294790_6 DOI: https://doi.org/10.1057/9780230294790_6

INNERARITY, D. (2006). El nuevo espacio público. Madrid: Espasa.

INNERARITY, D. (2008). «A World without Surroundings». CIDOB d’Afers Internacionals, 82/83, 231-235. Recuperado de http://www.jstor.org/stable/40586352

INSCH, A. (2011). «Branding the city as an attractive place to live». En: DINNIE, K. (ed.). City Branding. Londres: Palgrave, 8-14. https://doi.org/10.1057/9780230294790_2 DOI: https://doi.org/10.1057/9780230294790_2

JEFFERSON, I.; ROGERS, C. D. F. y HUNT, D. V. L. (2006). «Achieving sustainable underground construction in Birmingham Eastside». En: Proceedings of 10th Congress of the IAEG. Londres: Geological Society of London.

JONES, P. (2003). «Urban regeneration’s poisoned chalice». Urban Studies, 40, 581-601. https://doi.org/10.1080/0042098032000053932 DOI: https://doi.org/10.1080/0042098032000053932

JONES, P. (2019). Regeneration plans for National Express site. Recuperado de www.birminghammail.co.uk/news/business/regeneration-plans-national-express-site-16064400 [Fecha de consulta: 27/11/2024].

KAJAER, A. (2023). Governance. Londres: Wiley.

KISS, B.; SEKULOVA, F.; HÖRSCHELMANN, K.; SALK, C. F.; TAKAHASHI, W. y WAMSLER, C. (2022). «Citizen participation in the governance of nature-based solutions». Environmental Policy and Governance, 32(3), 247-272. https://doi.org/10.1002/eet.1987 DOI: https://doi.org/10.1002/eet.1987

LAZZERETTI, L. (2008). «El distrito cultural». En: SOLER, V. (coord.). Los distritos industriales. Almería: Fundación Caja Mar.

LCB DEPOT (2024). Página web oficial. Recuperado de www.lcbdepot.co.uk/contact-us [Fecha de consulta: 24/11/2024].

LEFEBVRE, H. (1968). El derecho a la ciudad. Barcelona: Península.

LEINO, H. y PUUMALA, E. (2021). «What can co-creation do for the citizens?». Environment and Planning C, 39(4), 781-799. https://doi.org/10.1177/2399654420957337 DOI: https://doi.org/10.1177/2399654420957337

LI, J.; KRISHNAMURTHY, S.; RODERS, A. P. y VAN WESEMAEL, P. (2020). «Informing or consulting?». Habitat International, 105, art. 102268. https://doi.org/10.1016/j.habitatint.2020.102268 DOI: https://doi.org/10.1016/j.habitatint.2020.102268

LÓPEZ, I. (2019). Arte colaborativo y pedagogías radicales. Seminario de Investigación «Distritos Culturales: Imagen, Marca y Regeneración Urbana». Madrid, 25/11/2019.

LORENTE, J. P. (1997). Espacios de arte contemporáneo generadores de revitalización urbana. Zaragoza: UNIZAR.

MITCHELL, R. K.; AGLE, B. R. y WOOD, D. J. (1997). «Toward a theory of stakeholder identification and salience». Academy of Management Review, 22(4), 853-886. DOI: https://doi.org/10.2307/259247

MUMFORD, L. (2012). La ciudad en la historia. Logroño: Pepitas de Calabaza.

MUXÍ, Z. y GUTIÉRREZ, B. (2011). «Apuntes sobre Jane Jacobs». En: JACOBS, J. Muerte y vida de las grandes ciudades. Salamanca: Capitán Swing.

OUSEBURN TRUST (2024). Página web oficial. Recuperado de www.ouseburntrust.org.uk [Fecha de consulta: 12/11/2024].

PALMATIER, R. W.; KUMAN, V. y HARMELING, C. M. (2018). Customer Engagement Marketing. Cham: Palgrave. DOI: https://doi.org/10.1007/978-3-319-61985-9

PARENT, M. M. y DEEPHOUSE, D. L. (2007). «A case study of stakeholder identification and prioritization by managers». Journal of Business Ethics, 75(1), 1-23. https://doi.org/10.1007/s10551-007-9533-y DOI: https://doi.org/10.1007/s10551-007-9533-y

PHOENIX (2024). Página web oficial. Recuperado de www.phoenix.org.uk [Fecha de consulta: 12/11/2024].

PORTER, L. (2009). «Struggling against renaissance in Birmingham’s Eastside». En: PORTER, L. y SHAW, L. (eds.). Whose urban renaissance? Londres: Routledge. DOI: https://doi.org/10.4324/9780203884539

PORTER, L. y BARBER, A. (2006). «The meaning of place and state-led gentrification». City, 10(2), 215-234. https://doi.org/10.1080/13604810600736941 DOI: https://doi.org/10.1080/13604810600736941

PRATT, A. C. (2021). «Creative hubs». City, Culture and Society, 24, art. 100384. https://doi.org/10.1016/j.ccs.2021.100384 DOI: https://doi.org/10.1016/j.ccs.2021.100384

REVELL, P. y DINNIE, E. (2020). «Community resilience and narratives of community empowerment». Community Development Journal, 55(2), 218-236. https://doi.org/10.1093/cdj/bsy038 DOI: https://doi.org/10.1093/cdj/bsy038

RIJAL, S. (2023). «The importance of community involvement in public management planning and decision-making processes». Journal of Contemporary Administration and Management, 1(2), 84-92. https://doi.org/10.61100/adman.v1i2.27 DOI: https://doi.org/10.61100/adman.v1i2.27

SASSEN, S. (1994). Cities in a World Economy. Thousand Oaks: Sage.

SHAW, K. y ROBINSON, F. (2010). «UK urban regeneration policies in the early twenty-first century». Town Planning Review, 69, 49-63. https://doi.org/10.3828/tpr.2009.31 DOI: https://doi.org/10.3828/tpr.2009.31

SIMONOFSKI, A.; VALLÉ, T.; SERRAL, E. y WAUTELET, Y. (2021). «Investigating context factors in citizen participation strategies». International Journal of Information Management, 56, art. 102011. https://doi.org/10.1016/j.ijinfomgt.2019.09.007 DOI: https://doi.org/10.1016/j.ijinfomgt.2019.09.007

SKINNER, H. (2005). «Wish you were here?». Place Branding, 1(3), 299-315. https://doi.org/10.1057/palgrave.pb.5990030 DOI: https://doi.org/10.1057/palgrave.pb.5990030

TALLON, A. (2013). Urban Regeneration in the UK. Abingdon: Routledge. DOI: https://doi.org/10.4324/9780203802847

TAYLOR, F. W. (2003). The Principles of Scientific Management. Nueva York: Harper & Brothers.

TROITIÑO, D. (2022). «La estrategia de las instituciones de la Unión Europea ante el reto de digitalización». CIDOB d’Afers Internacionals, 131, 17-40. Recuperado de https://www.jstor.org/stable/27186233 DOI: https://doi.org/10.24241/rcai.2022.131.17

VAN GELDER, S. (2011). «City Brand Partnerships». En: DINNIE, K. (ed.). City Branding. Londres: Palgrave, 36-44. https://doi.org/10.1057/9780230294790_5 DOI: https://doi.org/10.1057/9780230294790_5

YIN, R. K. (2012). Case Study Research. Londres: Sage.

Citizen participation in cultural and creative districts: citizenship and brand image

Authors

Abstract

Keywords

References

DOI

Published

How to Cite

Downloads

Funding data