La contribució dels moviments juvenils ambientals a X per abordar el canvi climàtic: impacte efectiu o soroll distorsionador?
Resum
Just Stop Oil i Last Generation es consoliden actualment com dos dels moviments activistes ambientals més representatius, particularment en l’àmbit de la lluita contra el canvi climàtic. Tots dos moviments han destacat per les seves accions comunicatives d’alt impacte tant en mitjans de comunicació tradicionals com en xarxes socials. Partint d’aquest context, aquest estudi planteja qüestions sobre el tipus de diàleg i l’efectivitat de les etiquetes emprades en les accions més controvertides i subversives dels dos grups a X (anteriorment Twitter), considerant l’àmplia influència i el rol fonamental d’aquesta plataforma en la promoció de lluites o accions col·lectives mitjançant l’ús d’etiquetes. A través d’una anàlisi algorítmica d’aproximadament 280.000 tuits, la recerca caracteritza les principals comunitats que han articulat el debat digital entorn d’aquestes accions ecologistes. Emprant tècniques d’Anàlisi de Xarxes Socials (AXS), l’estudi mapa les interaccions entre usuaris, identifica nodes clau i examina la centralitat dels actors influents en aquestes converses. Així mateix, s’analitza si aquestes accions fomenten un compromís significatiu o si, per contra, propicien un debat polaritzat. Les troballes suggereixen que, si bé aquestes accions atreuen una atenció considerable, també poden contribuir a un efecte distorsionador associat al cada vegada més estès paradigma de l’‘obstruccionisme climàtic’, en desviar l’enfocament de l’acció climàtica cap a un discurs públic fragmentador.
Paraules clau
comunicació mediambiental, moviments socials, activisme, Twitter, Just Stop Oil, Last GenerationReferències
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Drets d'autor (c) 2025 Ángela Alonso-Jurnet, Ainara Larrondo Ureta, Jordi Morales-i-Gras
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