La contribución de los movimientos juveniles ambientales en X para abordar el cambio climático: ¿impacto efectivo o ruido distorsionador?
Resumen
Just Stop Oil y Last Generation se consolidan actualmente como dos de los movimientos activistas ambientales más representativos, particularmente en el ámbito de la lucha contra el cambio climático. Ambos movimientos han destacado por sus acciones comunicativas de alto impacto tanto en medios de comunicación tradicionales como en redes sociales. Partiendo de este contexto, este estudio plantea cuestiones sobre el tipo de diálogo y la efectividad de los hashtags empleados en las acciones más controvertidas y subversivas de ambos grupos en X (anteriormente Twitter), considerando la amplia influencia y el rol fundamental de esta plataforma en la promoción de luchas o acciones colectivas mediante el uso de hashtags. A través de un análisis algorítmico de aproximadamente 280.000 tuits, la investigación caracteriza las principales comunidades que han articulado el debate digital en torno a estas acciones ecologistas. Empleando técnicas de Análisis de Redes Sociales (ARS), el estudio mapea las interacciones entre usuarios, identifica nodos clave y examina la centralidad de los actores influyentes en dichas conversaciones. Asimismo, se analiza si estas acciones fomentan un compromiso significativo o si, por el contrario, propician un debate polarizado. Los hallazgos sugieren que, si bien estas acciones atraen una atención considerable, también pueden contribuir a un efecto distorsionador asociado al cada vez más extendido paradigma del ‘obstruccionismo climático’, al desviar el enfoque de la acción climática hacia un discurso público fragmentador.
Palabras clave
comunicación medioambiental, movimientos sociales, activismo, Twitter, Just Stop Oil, Last GenerationCitas
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Derechos de autor 2025 Ángela Alonso-Jurnet, Ainara Larrondo Ureta, Jordi Morales-i-Gras
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