L’arquitectura d’allò enganyós: com els periodistes difonen informació inexacta a les plataformes digitals
Resum
A partir d’una revisió semisistemàtica i d’una anàlisi qualitativa de publicacions a Facebook i Instagram entre novembre de 2023 i març de 2025, l’article identifica diverses pràctiques subtils mitjançant les quals els mitjans informatius enganyen les audiències, tot i que poden anticipar raonablement que aquestes estratègies confondran els usuaris habituals: 1) imatges manipulades digitalment que fabriquen o exageren amenaces; 2) fotografies autèntiques però descontextualitzades que conviden a associacions falses; 3) combinacions emocionals de titulars i imatges en les quals la informació correctiva es relega a peus de foto extensos; i 4) titulars ambigus o amb omissions que depenen d’implicacions pragmàtiques més que no pas de falsedats explícites. L’anàlisi mostra que la desinformació periodística a les xarxes socials sol produir-se a través de decisions editorials alineades amb les lògiques de visibilitat i compromís de les plataformes. Comprendre aquestes pràctiques és clau per replantejar la rendició de comptes dels mitjans en entorns digitals on la majoria dels usuaris només interactuen amb titulars, miniatures i textos breus, i no pas amb els articles complets.
Paraules clau
desinformació, informació errònia, periodisme, xarxes socials, comunicació visual, pescaclics, pràctiques editorialsReferències
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Drets d'autor (c) 2025 Karen Pinto-Garzón, Cristina Meini
Aquesta obra està sota una llicència internacional Creative Commons Reconeixement 4.0.
