The video games that entertain children: offer and demand analysis of video games among the young audience

Beatriz Feijoo, Aurora García-González


Video games have become one of the most important forms of entertainment for children: During Christmas 2014; 70% of parents recognized that they intended to buy video games as a gift for their children (Aevi; 2014b). Moreover; more than 50% of the video game market is available for users under the age of 12; an extensive offer which was analysed to check the interest level existing among children. To this end; we wanted to examine if the user profile between 11 and 12 years old consumes videogames especially recommended for her/his age according to the PEGI code or; on the contrary; if this young public prefers other game options that were specifically designed for an adult profile. For this; employing the survey as a quantitative method; we could ask a sample of 2;200 pupils in primary 6 what their video game consumption (among other questions) is to conclude that video games occupy a privileged position in their free time (92% penetration) and; at the same time; that they prefer the console to playing games in front of other devices; like the PC or mobile phones. Asked about their favourite video games; the sample prefers more adult titles to others which were designed and recommended for young children. In short; with these results we provide proof that the age restrictions established by the PEGI code are not taken into account by users; in this case children; the main subject of this research. Equally; a clear disparity was detected when the results are segmented by sex; in which boys and girls chose very different video game options.


screens; video games; children; PEGI code; recommended age

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