Spanish journalists on Twitter: Diagnostic approach to what, and how Spanish journalists talk about politics, international affairs, society, communication and culture

Santiago Tejedor Calvo, Laura Cervi, Gabriel Jaraba, Fernanda Esperanza Tusa

Abstract

Twitter has become a broad network of news and information. Journalists exploit the possibilities of this network to access information sources, to disseminate messages or participate in debates about current news. The objective of this investigation is to discover what Spanish journalists talk about on Twitter through a comparative study between journalists working in traditional media and in cyber media and determine if there is a difference between their platform usage. This research analyzes 3,500 tweets taken from two samples of Spanish journalists (conventional media professionals and digital media professionals). This comparative study is based on six major thematic categories: politics, international affairs, society, communication and culture, according to a system of classification of registration units consisting of 6 thematic groups covering 35 categories and 1,226 subcategories. The research identifies, among other aspects, a predominance of content focused on political issues compared to other thematic areas. In addition, there are very homogeneous network utilization dynamics among general media journalists and digital journalists, while there is a growing interest in society and culture issues and a shortage of content about the network and the journalistic profession itself.

Keywords

microblogging; Twitter; current news; debates; Spanish journalists; communication

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