Articles

• Modalities, uses and presence of fiction as a creative resource in radio advertising

  Núria Arcos Foix, Juan José Perona Páez

  • PDF (ES)
• Television use in a multiscreen context: old practice in new media

  María Dolores Cáceres, José Antonio Ruiz San Román, Gaspar Brändle

  • PDF (ES)
• Leadership and Communication: the Customization of Politics

  Antonio Laguna Platero

  • PDF (ES)
• Importance of corporate governance in state-owned television corporations: the case of RTVE

  Teresa Ojer

  • PDF (ES)
• Mass literature, the marks of globalization in national cultures

  Vanina Papalini

  • PDF (ES)
• The rules of attraction in movie titles

  Lluís Pastor

  • PDF (ES)