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• Beyond Advertising Narratives: “Josefinas” and their storytelling products

  Liliana Dias, Patrícia Dias
• Women’s body image in the graphic advertising of high-end Spanish women’s magazines

  Silvia María Vega Saldaña, Daniel Barredo Ibáñez, Ana Merchán Clavellino
• Docu-advertising. The role of “pathos” in Documentary Advertising Storytelling

  Paola Panarese, Juan Carlos Suárez Villegas
• Review of thesis: Viral marketing: creative keys of e-word of mouth

  Sílvia Sivera-Bello
• Communication of values in advertising during the fifth wave of COVID-19 in Spain

  Ángel Rodríguez-Bravo, David Badajoz, Erika Marisol Ruiz Castillo, Paulina Guajardo Figueroa, Adriana Margarita Hernández-López
• Institutional communication for political purposes: the case of gender equality campaigns

  Natalia Papí-Gálvez, Jesús Orbea Mira
• Modalities, uses and presence of fiction as a creative resource in radio advertising

  Núria Arcos Foix, Juan José Perona Páez
• Sonic identity and audio branding elements in Spanish radio advertising

  Estrella Barrio Fraile, Ana María Enrique Jiménez, María Luz Barbeito Veloso, Anna Fajula Payet
• The Relational Factor as a strategic element in marketing communications

  Rafael Marfil-Carmona, Elisa Hergueta Covacho, Cristina Villalonga Gómez
• The creativity of the outdoor advertising in the mobile sector: A Case Study in Spain and Portugal

  Eva Breva Franch, Paula Lopes, Consuelo Balado Albiol
• Advertising and public relations degrees: profiles and the glass ceiling in the Spanish labour market

  Gloria Jiménez-Marín, Víctor Álvarez-Rodríguez, Isabel Palomo-Domínguez
• SUI GENERIS. GENDER PORTRAYALS IN ITALIAN TELEVISION ADVERTISING

  Paola Panarese
• Ads in videogame apps: Analysis of the advertising children are exposed to when they play games on their phones

  Beatriz Feijoo , Charo Sádaba, María Blanco
• True Advertising Blood: spreading fictional universes

  Raúl Rodríguez Ferrándiz
• Neuroscience and adversting. Attention, emotion and their relation with the awards received at Cannes International Advertising Awards

  Alejandro Tapia Frade, Elena Martín Guerra, Jose Enrique Puente
• The representation of phenotypic diversity in audiovisual advertising in Spain: professional perspectives and implications for the cultural dynamics of inclusion

  Jorge Grau-Rebollo, Nicolás Lorite-García