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Review of thesis: Viral marketing: creative keys of e-word of mouth
Sílvia Sivera-Bello
The Relational Factor as a strategic element in marketing communications
Rafael Marfil-Carmona, Elisa Hergueta Covacho, Cristina Villalonga Gómez
Institutional communication for political purposes: the case of gender equality campaigns
Natalia Papí-Gálvez, Jesús Orbea Mira
SUI GENERIS. GENDER PORTRAYALS IN ITALIAN TELEVISION ADVERTISING
Paola Panarese
The creativity of the outdoor advertising in the mobile sector: A Case Study in Spain and Portugal
Eva Breva Franch, Paula Lopes, Consuelo Balado Albiol
Beyond Advertising Narratives: “Josefinas” and their storytelling products
Liliana Dias, Patrícia Dias
Women’s body image in the graphic advertising of high-end Spanish women’s magazines
Silvia María Vega Saldaña, Daniel Barredo Ibáñez, Ana Merchán Clavellino
Docu-advertising. The role of “pathos” in Documentary Advertising Storytelling
Paola Panarese, Juan Carlos Suárez Villegas
Neuroscience and adversting. Attention, emotion and their relation with the awards received at Cannes International Advertising Awards
Alejandro Tapia Frade, Elena Martín Guerra, Jose Enrique Puente
True Advertising Blood: spreading fictional universes
Raúl Rodríguez Ferrándiz
Modalities, uses and presence of fiction as a creative resource in radio advertising
Núria Arcos Foix, Juan José Perona Páez
1 - 11 of 11 items