Issue Title
2015: Thesis Review of thesis: Viral marketing: creative keys of e-word of mouth Abstract
Sílvia Sivera-Bello
Issue 52 (June 2015) The Relational Factor as a strategic element in marketing communications Abstract
Rafael Marfil-Carmona, Elisa Hergueta Covacho, Cristina Villalonga Gómez
Issue 52 (June 2015) Institutional communication for political purposes: the case of gender equality campaigns Abstract
Natalia Papí-Gálvez, Jesús Orbea Mira
Issue 50 (May 2014) The social construction of gender in the media SUI GENERIS. GENDER PORTRAYALS IN ITALIAN TELEVISION ADVERTISING Abstract  PDF
Paola Panarese
Issue 58 (June 2018) Beyond Advertising Narratives: “Josefinas” and their storytelling products Abstract  PDF  EPUB
Liliana Dias, Patrícia Dias
Issue 51 (December 2014) The creativity of the outdoor advertising in the mobile sector: A Case Study in Spain and Portugal Abstract
Eva Breva Franch, Paula Lopes, Consuelo Balado Albiol
Issue 61 (December 2019) Women’s body image in the graphic advertising of high-end Spanish women’s magazines Abstract
Silvia María Vega Saldaña, Daniel Barredo Ibáñez, Ana Merchán Clavellino
Issue 58 (June 2018) Docu-advertising. The role of “pathos” in Documentary Advertising Storytelling Abstract
Paola Panarese, Juan Carlos Suárez Villegas
Issue 54 (June 2016) Neuroscience and adversting. Attention, emotion and their relation with the awards received at Cannes International Advertising Awards Abstract
Alejandro Tapia Frade, Elena Martín Guerra, Jose Enrique Puente
Monographic: Audiovisual 2.0 (February 2012) True Advertising Blood: spreading fictional universes Abstract
Raúl Rodríguez Ferrándiz
Issue 43 (September 2011) Modalities, uses and presence of fiction as a creative resource in radio advertising Abstract
Núria Arcos Foix, Juan José Perona Páez
1 - 11 of 11 Items

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